Two Websites Launched

I have two more happy clients now. I’ve launched two new websites recently: and

Hibernicor, LLC (Gainesville, FL)

This website is for Hibernicor, a medical technology company that is creating a device which allows for better transportation of donor hearts. The website design was based on the client’s needs.


  1. Clean, professional site design to complement the company’s other branding material.
  2. Laid out technical content in a simple way by attaching PDFs and other documents where appropriate.
  3. Developed a simple way for the client to post news updates for those interested in the company.
  4. Built the site around WordPress as a Content Management System (CMS) which allows the client to easily update the website content without knowledge of web design.

“Our clients think the website is great and has a professional layout that is easy to use.”
-Andrew Rivard, Founder of Hibernicor, LLC

Swimming Safari Swim School (Jacksonville, FL)

This site is the online home for Swimming Safari, a company that teaches swimming lessons. I came up with a complete website design based on the client’s needs.


  1. Site design is fun and inviting to convey a child-friendly swimming lesson environment, while being professional and easy to use.
  2. Provide a way for the business to accept online payments via PayPal to save time in processing registrations.
  3. Focused heavily on Search Engine Optimization (SEO) in order to help drive local business to the site for people looking for swimming lessons in Jacksonville, FL.

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  1. Richard Crowley said,

    May 27, 2007 @ 9:56 am

    Well done on both counts. I remember you working on the Hibernicor site, and I have to say it turned out well. The one thing that was initially confusing to me was that the Company and Products sections in the nav column are not clickable. While it certainly figures itself out quickly, I’d almost expect the Company heading to lead to the about page and the Products heading to lead to a page with a picture and 2-sentence intro to each product (since there are only two products, though, summaries aren’t necessary). Very nice stuff.

  2. Phil Freo said,

    May 30, 2007 @ 11:30 am

    Richard, thanks for the comments. Having summaries on the Company and Products pages as you described was my original intent, however the client preferred to make them not clickable instead. If more products are added in the future, this may change.

  3. Rhea Drysdale said,

    July 18, 2007 @ 12:03 pm

    Nice sites, it’s great to see good looking sites come out of WordPress. I’m not a designer, but it’s so easy to make tweaks I’ve learned quite a bit about PHP, CSS, etc just through the WordPress presentation editor.

    How’s the internship going?

  4. Jenn Vargas said,

    July 23, 2007 @ 1:42 pm

    Hey! Nice sites! I like the second one – makes me want to find a pool and jump in!!

    It was great meeting you yesterday! Good luck at Google! You’ll have to let me know what you think in comparison to Y! last summer!

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