Cold Sales

Everyone loves to hate on cold sales calls and emails.

Normally I do too. I’m annoyed by the volume of junk email. I’m annoyed by people finding my cell phone number to try to sell SaaS or recruiting services to Close.

But just now I got a cold call on my cell. Just as I was about to hang up…

I realized they were offering a solution to a problem that I have a burning need to solve right now – one of our top product priorities!

Something similar happened last week: a cold email from another SaaS company that meets the same burning need.

Those two calls/emails just hit different, because they offered a solution to a real, active need of mine. I couldn’t help but engage! One of them looks so good that it’s a real consideration for us to purchase soon – I’m really glad they reached out.

People wonder why cold outbound sales works. This is why.

When you can be highly targeted in your outreach and offer a great solution to a problem the person is likely to have… it doesn’t feel like spam. It even feels helpful.