My blog post on the Close.io blog was pretty popular (18,000 pageviews & lots of HN comments) so I wanted to cross-post it here:
Sweating the UI & UX details in Close.io: Emails & Email Addresses
We like to think of our sales software, Close.io, as having a lot of magic under the hood. When we do our jobs successfully, our users may not even notice, but their lives will be made a little easier. We try to make features just work without requiring users to think too much, even if that adds complexity in code.
We’ve built this as “sales communication software”, which we believe didn’t really exist before. CRMs (salesforce.com, I’m looking at you!) are inadequate because they are more like databases of contacts than software that really helps you do the selling. We’ve trying to change that by making your sales phone calling and sales emailing experience tightly coupled with your lead data (CRM).
Would love to hear any feedback you have about the product!