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	<title>PhilFreo.com</title>
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	<link>http://philfreo.com/blog</link>
	<description>The portfolio and blog of Phil Freo, on web design, development, and entrepreneurship.</description>
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		<title>New Job with Startup: Old School Industries</title>
		<link>http://philfreo.com/blog/new-job-with-startup-old-school-industries/</link>
		<comments>http://philfreo.com/blog/new-job-with-startup-old-school-industries/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 00:47:53 +0000</pubDate>
		<dc:creator>Phil Freo</dc:creator>
				<category><![CDATA[California]]></category>
		<category><![CDATA[Collectors Weekly]]></category>
		<category><![CDATA[PHP]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Quizlet]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://philfreo.com/blog/?p=275</guid>
		<description><![CDATA[I just accepted a full-time position at a small startup in San Francisco as a lead Developer and Product Manager.  The company is called Old School Industries LLC and is a combination of two businesses: Quizlet and Collectors Weekly.

I&#8217;ve been working with the founders, Dave Margulius and Andrew Sutherland (student at MIT), for around 6 [...]]]></description>
			<content:encoded><![CDATA[<p>I just accepted a full-time position at a small startup in San Francisco as a lead Developer and Product Manager.  The company is called Old School Industries LLC and is a combination of two businesses: <a href="http://quizlet.com/" target="_blank">Quizlet</a> and <a href="http://www.collectorsweekly.com/" target="_blank">Collectors Weekly</a>.</p>
<p><span id="more-275"></span></p>
<p>I&#8217;ve been working with the founders, <a href="http://www.linkedin.com/pub/dave-margulius/3/827/613" target="_blank">Dave Margulius</a> and <a href="http://quizlet.com/about/" target="_blank">Andrew Sutherland</a> (student at MIT), for around 6 months remotely and on short term trips as a contractor, and have now decided to accept an offer with the team full-time.  I&#8217;ll be responsible for developing new features on both websites, improving user experience, increasing monetization, and overall growing the businesses.</p>
<p><a href="http://quizlet.com/" target="_blank">Quizlet.com</a> is a studying website that lets students make flashcards online and study in a more effective and more fun way.  The site serves over a million students each month, has over 750,000 registered users, and has over 50 million user-generated flash cards.  As only the second developer on Quizlet, I&#8217;m excited to grow the website in huge ways and spend most of my time helping make studying better for a lot of people.</p>
<p><a href="http://www.collectorsweekly.com/" target="_blank">Collectors Weekly</a> is a resource for all things collecting, antiques, and vintage.  It&#8217;s a combination of great original content and providing tools to browse eBay in a better way (<a href="http://www.collectorsweekly.com/model-trains/auctions" target="_blank">SuperBrowse example</a>).  I just helped launched its new geo-targetted <a href="http://www.collectorsweekly.com/events" target="_blank">events section</a> and will spend about one third of my time developing new features for this site.</p>
<p>Both websites run on the LAMP stack.  I&#8217;ll be working heavily with Apache, PHP, JavaScript / Ajax, MySQL, Memcache, Sphinx, etc. to help grow traffic and features in a scalable way.  A decent number of the interesting technologies that I <a href="/blog/technologies-ive-worked-with-in-2009/">used for the first time in 2009</a> were a result of working with these guys.</p>
<p>This is an exciting time and a big opportunity for me as I&#8217;ll be able to significantly impact the growth and success of the startup.  It will also nice to be able to focus all my work attention in one direction rather than juggling many projects, as I&#8217;ve just <a href="/blog/graduation-thoughts-best-classes-at-uf-for-computer-engineering/">graduated</a> from UF and won&#8217;t be continuing freelance web work.  And of course, moving to San Francisco from Florida will be a big change and I&#8217;m excited, although I&#8217;ll still get to fly back every so often.  Wish me luck!</p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Technologies I&#8217;ve worked with in 2009</title>
		<link>http://philfreo.com/blog/technologies-ive-worked-with-in-2009/</link>
		<comments>http://philfreo.com/blog/technologies-ive-worked-with-in-2009/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 18:00:07 +0000</pubDate>
		<dc:creator>Phil Freo</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://philfreo.com/blog/?p=240</guid>
		<description><![CDATA[One benefit of doing freelance development work is that I get the opportunity to get involved in many different technologies and frameworks in a short amount of time.
Since the year is over&#8230; here&#8217;s a quick list of 15 technologies/frameworks that I got to learn in 2009 alone, during my last year in college.


Learned PHP optimization [...]]]></description>
			<content:encoded><![CDATA[<p>One benefit of doing freelance development work is that I get the opportunity to get involved in many different technologies and frameworks in a short amount of time.</p>
<p>Since the year is over&#8230; here&#8217;s a quick list of 15 technologies/frameworks that I got to learn in <strong>2009</strong> alone, during my <a href="http://philfreo.com/blog/graduation-thoughts-best-classes-at-uf-for-computer-engineering/">last year in college</a>.</p>
<p><span id="more-240"></span></p>
<ol>
<li>Learned PHP optimization techniques, such as using <strong>APC</strong> and <strong>Memcached</strong></li>
<li>Worked with the <strong>Twitter API</strong> to create a Twitter bot</li>
<li>Learned <strong>advanced Google Analytics tools</strong> and did multivariable testing of conversion rates with Website Optimizer</li>
<li>Work with the <strong>PayPal Payments Pro API</strong></li>
<li>Created a simple <strong>Facebook App</strong> (using FBML)</li>
<li>Learned some <strong>Objective C </strong>and worked with XCode and Interface Builder</li>
<li>Created a basic <strong>iPhone App</strong> that interacted with an XML web service</li>
<li>Worked heavily with <strong><a href="http://philfreo.com/blog/magento-ecommerce-first-thoughts-tips/">Magento customization</a></strong><strong> </strong>and theming work</li>
<li>Wrote a <strong><a href="http://philfreo.com/blog/arbitrary-shortcodes/">WordPress plugin</a></strong><strong> </strong>to make deploying multiple sites easier, along with plenty of other WordPress development</li>
<li>Wrote an <strong><a href="http://philfreo.com/blog/freo-addon-installer/">ExpressionEngine module</a> </strong>to save people time,<strong> </strong>and other EE work</li>
<li>Learned about various <strong>MySQL performance </strong>with different storage engines</li>
<li>Built a <strong>Google Wave Robot </strong>at a Google hackathon and demoed it at a WordPress Dev Day</li>
<li>Worked with the <strong>YouTube API</strong> to build an automatic video status checker</li>
<li><strong>Geo-targeting</strong> by IP address</li>
<li>Automatic<strong> language detection of text </strong>with Google&#8217;s Translation API</li>
</ol>
<p>Hopefully 2010 will bring its own interesting technologies and opportunities to learn!</p>
]]></content:encoded>
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		<item>
		<title>Book Review: &#8220;jQuery 1.3 with PHP&#8221;</title>
		<link>http://philfreo.com/blog/book-review-jquery-1-3-with-php/</link>
		<comments>http://philfreo.com/blog/book-review-jquery-1-3-with-php/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 07:30:59 +0000</pubDate>
		<dc:creator>Phil Freo</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[JavaScript]]></category>
		<category><![CDATA[PHP]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[jQuery]]></category>

		<guid isPermaLink="false">http://philfreo.com/blog/?p=255</guid>
		<description><![CDATA[I was given another book to review, called &#8220;jQuery 1.3 with PHP&#8221;, so here it is.  The book is aimed at beginners or intermediate developers wanting to learn how to &#8220;enhance your PHP applications by increasing their responsiveness through jQuery and its plugins&#8220;.

Chapter 1: Introduction &#38; Overview, Chapter 2: Quick Tricks &#8211; Good chapter to teach [...]]]></description>
			<content:encoded><![CDATA[<p>I was given another book to review, called &#8220;jQuery 1.3 with PHP&#8221;, so here it is.  The book is aimed at beginners or intermediate developers wanting to learn how to &#8220;<em>enhance your PHP applications by increasing their responsiveness through jQuery and its plugins</em>&#8220;.</p>
<p><span id="more-255"></span></p>
<p><strong>Chapter 1: Introduction &amp; Overview, Chapter 2: Quick Tricks</strong> &#8211; Good chapter to teach beginners to both JavaScript, jQuery, and PHP the differences between client-side and server-side code, and how the jQuery framework fits into it all.</p>
<p><strong>Chapter 3: Tabs and Accordions</strong> &#8211; At first this chapter looks to be nothing more than glorified examples of <a href="http://docs.jquery.com/UI">jQuery UI</a> Widgets, but later it actually does a nice job showing how PHP can be used with these widgets to do server-side management of the tabs.</p>
<p><strong>Chapter 4: Forms and Form Validation</strong> &#8211; Interesting and insightful way of validating forms (both on the client and server side, which is necessary) without having to duplicate all the validation rules.</p>
<p><strong>Chapter 5: File Management</strong>, <strong>Chapter 6: Calendars</strong> &#8211; Very specific examples, but Ch. 6 uses the very nice <a href="http://www.redredred.com.au/projects/jquery-week-calendar/">jquery-week-calendar</a> plugin to create an interface very similar to Google Calendar and shows how to link it up with PHP managing the events server-side.</p>
<p><strong>Chapter 7: Image Manipulation</strong> &#8211; Another nice example of bringing using both PHP and jQuery plugins (<a href="http://plugins.jquery.com/project/treeview">treeview</a> and <a href="http://deepliquid.com/content/Jcrop.html">jcrop</a>) to create something really useful.  In this case an image browser, resizer, rotator, and cropper.</p>
<p><strong>Chapter 8: Drag and Drop</strong> &#8211; Standard sorting/dragging examples + persisting data.</p>
<p><strong>Chapter 9: Data Tables</strong> &#8211; Using the <a href="http://datatables.net/">DataTables</a> jQuery plugin with PHP on very large data sets.</p>
<p><strong>Chapter 10: Optimization</strong> &#8211; A few helpful tips regarding caching, automatically merging .js source files, JavaScript code optimization, perceived user load times, etc.</p>
<p>Overall, if you&#8217;re a programmer not super familiar with PHP or JavaScript, this book does have some very helpful explanations with good examples.</p>
<p>One small gripe about the book: while I do know that black and white books are much cheaper to produce, reading code without syntax coloring makes it unnecessarily harder to understand.</p>
<p>To learn more or purchase: <a href="http://www.packtpub.com/jquery-1-3-with-php?utm_source=philfreo.com&#038;utm_medium=bookrev&#038;utm_content=blog&#038;utm_campaign=mdb_001650">&#8220;jQuery 1.3 with PHP&#8221; by Kae Verens</a>.</p>
]]></content:encoded>
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		<item>
		<title>Graduation thoughts: best classes at UF for Computer Engineering</title>
		<link>http://philfreo.com/blog/graduation-thoughts-best-classes-at-uf-for-computer-engineering/</link>
		<comments>http://philfreo.com/blog/graduation-thoughts-best-classes-at-uf-for-computer-engineering/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 21:38:05 +0000</pubDate>
		<dc:creator>Phil Freo</dc:creator>
				<category><![CDATA[College]]></category>
		<category><![CDATA[OOP]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Programming]]></category>
		<category><![CDATA[UF]]></category>

		<guid isPermaLink="false">http://philfreo.com/blog/?p=212</guid>
		<description><![CDATA[In three weeks from today, I will have graduated, with honors, from the University of Florida with a B.S. in Computer Engineering (software emphasis) and a minor in Business Administration.  Overall, I&#8217;ve had an incredible college experience and have learned a ton, had some great experiences, and built relationships with a lot of really great [...]]]></description>
			<content:encoded><![CDATA[<p>In three weeks from today, I will have graduated, with honors, from the <a rel="nofollow" href="http://ufl.edu">University of Florida</a> with a B.S. in <a rel="nofollow" href="http://www.registrar.ufl.edu/catalog/programs/majors/compeng.html">Computer Engineering</a> (software emphasis) and a minor in Business Administration.  Overall, I&#8217;ve had an incredible college experience and have learned a ton, had some great experiences, and built relationships with a lot of really great people.</p>
<p>I thought it&#8217;d be worth mentioning the classes at UF that, looking back, had the greatest impact on me.  I&#8217;ve taken a bunch of classes over the past 4.5 years, but these were the ones that I really can appreciate the most&#8230;<br />
<span id="more-212"></span></p>
<hr /><strong>1.  Digital Logic &amp; Computer Systems (EEL 3701), with <a href="http://www.mil.ufl.edu/~ems/">Dr. Eric Schwarz</a></strong></p>
<p><a style="float: right; margin: 5px; border: solid 1px #ccc;" href="http://philfreo.com/blog/wp-content/uploads/2009/11/DSCN2582-224x300.jpg" target="_blank"><img class="size-medium wp-image-215 alignright" title="EEL3701" src="http://philfreo.com/blog/wp-content/uploads/2009/11/DSCN2582-224x300.jpg" alt="My breadboard from one of the Digital Logic labs" width="224" height="300" /></a><strong>It wasn&#8217;t until this class that I really understood how computers worked</strong>.  I started this class as a freshman who could barely count in binary.  In one jam-packed semester, we learned all about: number systems, logic gates, mixed logic, <a href="http://en.wikipedia.org/wiki/Karnaugh_map">k-maps</a>, <a href="http://en.wikipedia.org/wiki/Multiplexer">multiplexers</a>, <a href="http://en.wikipedia.org/wiki/Flip-flop_(electronics)">flip-flops</a>, <a href="http://en.wikipedia.org/wiki/Arithmetic_logic_unit">ALUs</a>, RAM, ROM, etc.  We also learned how to design hardware components using Quartus and <a href="http://en.wikipedia.org/wiki/VHDL">VHDL</a>, and program them onto our <a href="http://en.wikipedia.org/wiki/Programmable_logic_device">PLDs</a> to watch different LEDs on our breadboards react to various switches and buttons (<em>see picture of my breadboard wired up after programming a PLD</em>).</p>
<p>All in all, <strong>we started with simple logic gates and designed an entire (basic) 8-bit CPU – and then programmed it by writing and hand-compiling assembly code</strong>.  What a great learning experience!</p>
<p>This was also a great example of where <strong>it was completely worth taking the class with the harder professor</strong> who gives more homework, because he was very passionate about the subject and knew how to teach it well.  I don&#8217;t remember every detail of what I learned 4 years ago in this class, but because I had a great professor, I can still explain most of the major concepts and would feel comfortable diving back in if needed.</p>
<hr /><strong>2.  Object-Oriented Programming (COP 4331), with </strong><strong><a href="http://www.cise.ufl.edu/~dts/">Dave Small</a></strong></p>
<p>This OOP class has had a greater influence on me as a developer than anything else ever has.  Heavily based on both in-class lectures (with reading assignments) and very large get-your-hands-dirty team programming assignments, the course was a great mix of theory and practice.</p>
<p>We went over many important topics such as encapsulation, inheritance, composition, cohesion, encumbrance, type conformance, <a href="http://www.ccs.neu.edu/research/demeter/demeter-method/LawOfDemeter/paper-boy/demeter.pdf">Law of Demeter</a>, <a href="http://pragmaticprogrammer.com/articles/tell-dont-ask">Tell Don&#8217;t Ask</a>, <a href="http://www.objectmentor.com/resources/articles/ocp.pdf">Open-Closed Principle</a>, <a href="http://www.objectmentor.com/publications/lsp.pdf">Liskov Substitution Principle</a>, and <a href="http://en.wikipedia.org/wiki/Model–view–controller">MVC</a>.  We also became deeply familiar with reading <a href="http://en.wikipedia.org/wiki/Unified_Modeling_Language">UML diagrams</a> and <a href="http://en.wikipedia.org/wiki/Sequence_diagram">sequence diagrams</a> and used these to express complex software object models.</p>
<p>The real value from this course, though, came from the programming assignments.  We worked in groups of 7-8 people throughout the semester on three different iterations of a real-time role playing rage (RPG) in Java based on proper OO design based on what we had learned at that point in the semester.  We actually started from scratch for each of the 3 iterations, and, for each iteration, I spent about 90 hours outside of class working with my group on a solid UML design and implementing our design in Java.</p>
<p>These group assignments, even though they were very time consuming, had a huge amount of value in helping us turn abstract OO concepts into practice.  They were also very rewarding as we were creating a pretty cool game</p>
<p>A side effect was that I also <strong>learned a lot about teamwork and leadership</strong>, and working with a group of people under high-stress work environments.  They also were what caused me to really know Java well.</p>
<hr /><strong>Runner Ups</strong></p>
<ul>
<li><strong>Design Patterns</strong><strong> in OOP</strong> (CIS 4930) &#8211; Dave&#8217;s other class.  I&#8217;d highly recommend it to anyone wanting to become a better programmer/designer.</li>
<li><strong>Business Finance</strong></li>
<li><strong>Intro to Financial Accounting </strong></li>
</ul>
]]></content:encoded>
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		<item>
		<title>Largest website width to support 1024&#215;768 resolution</title>
		<link>http://philfreo.com/blog/largest-website-width-to-support-1024x768-resolution/</link>
		<comments>http://philfreo.com/blog/largest-website-width-to-support-1024x768-resolution/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 04:47:13 +0000</pubDate>
		<dc:creator>Phil Freo</dc:creator>
				<category><![CDATA[CSS]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://philfreo.com/blog/?p=207</guid>
		<description><![CDATA[Currently, web designers are advised to support browser resolutions of widths 1024px and greater based on current browser usage data.  The idea is that you want your site&#8217;s design to look good, and not require a horizontal scroll bar for those users.  But screen resolution and browser width are not the same thing, [...]]]></description>
			<content:encoded><![CDATA[<p>Currently, web designers are advised to support browser resolutions of widths 1024px and greater based on current browser usage data.  The idea is that you want your site&#8217;s design to look good, and not require a horizontal scroll bar for those users.  But screen resolution and browser width are not the same thing, because of browser chrome, scroll bars, and because many users browse without their window being maximized.<br />
<span id="more-207"></span></p>
<p>Common advice is that for the 1024 resolutions you have a maximum width of around <a rel="nofollow" href="http://www.cameronmoll.com/archives/001220.html">960</a> or 980px to work with.  <strong>But if you really need to get every last pixel in, I can confirm test results from Windows XP running at 1024&#215;768, with Internet Explorer 6.0 fully maximized, gives you a width of 1007px to work with.</strong></p>
<p>* Of course, fluid layouts are also nice.</p>
]]></content:encoded>
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		<item>
		<title>ExpressionEngine: “Freo Add-on Installer” makes installing add-ons a breeze</title>
		<link>http://philfreo.com/blog/freo-addon-installer/</link>
		<comments>http://philfreo.com/blog/freo-addon-installer/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 06:00:39 +0000</pubDate>
		<dc:creator>Phil Freo</dc:creator>
				<category><![CDATA[ExpressionEngine]]></category>
		<category><![CDATA[PHP]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://philfreo.com/blog/?p=143</guid>
		<description><![CDATA[I wrote my first module for ExpressionEngine, called &#8220;Freo Add-on Installer&#8221;, with the aim of saving EE developers a lot of time.  Here&#8217;s what it&#8217;s all about.

[Jump to Download/Installation Link]
Each time you set up a website with ExpressionEngine you probably want to install several different modules, extensions, and plugins.  Doing that usually involves downloading [...]]]></description>
			<content:encoded><![CDATA[<p>I wrote my first module for ExpressionEngine, called &#8220;Freo Add-on Installer&#8221;, with the aim of <strong>saving EE developers a lot of time</strong>.  Here&#8217;s what it&#8217;s all about.</p>
<p><span id="more-143"></span></p>
<p>[<a href="#installation">Jump to Download/Installation Link</a>]</p>
<p>Each time you set up a website with ExpressionEngine you probably want to install several different modules, extensions, and plugins.  Doing that usually involves downloading a .zip file for each add-on, then individually unzipping and uploading each file/folder to the corresponding <span style="background-color: #dedede; font-size: 0.9em;">modules/</span>, <span style="background-color: #dedede; font-size: 0.9em;">extensions/</span>, <span style="background-color: #dedede; font-size: 0.9em;">plugins/</span>, <span style="background-color: #dedede; font-size: 0.9em;">language/</span>, and <span style="background-color: #dedede; font-size: 0.9em;">themes/</span> folders.<em> Then each time any add-on is updated, you have to repeat the process across all your websites.</em></p>
<p><strong>With my module,</strong> <strong>installing other add-ons is basically a one-click process</strong>.  You just visit the module page (shown below) and then either upload a .zip/.php file, or give it the URL to the source from the developer&#8217;s website.  Hit one button and my module takes the source file, extracts, and searches through the files and determines where each file/folder goes.</p>
<p>Screenshot:</p>
<p><img class="alignleft size-full wp-image-153" style="border: solid 1px #ccc;" title="Freo Add-on Installer for ExpressionEngine" src="http://philfreo.com/blog/wp-content/uploads/2009/10/screenshot1.png" alt="Freo Add-on Installer for ExpressionEngine" width="623" height="473" /></p>
<p>For example, if you just upload a .zip file that contains a folder for a module, a pi.someplugin.php, and a lang.someplugin.php, all of the files will get extracted and moved to their proper locations.  If it comes across a file it doesn&#8217;t understand, it will let you know.</p>
<p><strong>Requirements: </strong></p>
<ul>
<li>ExpressionEngine 1.6.8</li>
<li>PHP cannot be in Safe Mode</li>
<li>You may need to change permissions for a few folders if instructed</li>
</ul>
<p>These likely would only be a problem with some shared hosting companies. (If you need good <a href="/services/">ExpressionEngine hosting</a> let me know).</p>
<p><strong><a name="installation">Installation</a>:</strong></p>
<ol>
<li><strong>Download <a href="/blog/wp-content/uploads/2009/10/freo_addon_installer_1.2.zip">freo_addon_installer_1.2.zip</a></strong><strong> </strong>and unzip</li>
<li>Upload the <span style="background-color: #dedede; font-size: 0.9em;">freo_addon_installer/</span> folder to your <span style="background-color: #dedede; font-size: 0.9em;">system/modules/</span> folder</li>
<li>From the Modules page of your EE Control Panel, click &#8220;Install&#8221; next to &#8220;Freo Add-on Installer&#8221;</li>
<li>If you&#8217;re running a version of EE <strong>older</strong> than 1.6.8, copy <span style="background-color: #dedede; font-size: 0.9em;">freo_addon_installer/language/english/lang.freo_addon_installer.php</span> to <span style="background-color: #dedede; font-size: 0.9em;">system/languages/english/</span></li>
<li><a href="https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&amp;hosted_button_id=8685097">Please donate to support development</a> of this and future add-ons.</li>
</ol>
<p><strong>Changes:</strong></p>
<ul>
<li><strong>v1.2 &#8211; </strong>Bug fixes (Oct. 25, 2009)</li>
<li><strong>v1.1</strong> &#8211; Fixed problem when URLs redirect, like on github download zip URLs.  Added better support for installing fieldtypes for Brandon Kelly&#8217;s <a href="http://brandon-kelly.com/fieldframe">FieldFrame</a> extension.  (Oct. 7, 2009)</li>
<li><strong>v1.0</strong> &#8211; Initial Release. (Oct. 7, 2009)</li>
</ul>
<p><strong>Ideas &amp; Plans:</strong></p>
<ul>
<li>Create a long list of known add-ons to choose from so that installing will truly be one-click and not require looking up a source .zip URL.</li>
<li>Integrate with LG Addon Updater so installing updates will be more of a breeze.</li>
</ul>
<p><strong>Feedback &amp; Support:</strong></p>
<p><strong></strong>If you encounter any problems or have any ideas for improvement at all please let me know. <strong>Leave a comment below and let me know how you like it. </strong><a href="http://expressionengine.com/forums/viewthread/131282/">This support thread</a> in the forums is the best place to resolve any problems you may have.</p>
<p><a href="https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&amp;hosted_button_id=8685097">Please donate to support development</a> of this and future add-ons.</p>
<form action="https://www.paypal.com/cgi-bin/webscr" method="post">
<input name="cmd" type="hidden" value="_s-xclick" />
<input name="hosted_button_id" type="hidden" value="8685097" />
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]]></content:encoded>
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		<slash:comments>16</slash:comments>
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		<item>
		<title>Book Review: &#8220;Magento: Beginner&#8217;s Guide&#8221;</title>
		<link>http://philfreo.com/blog/book-review-magento-beginners-guide/</link>
		<comments>http://philfreo.com/blog/book-review-magento-beginners-guide/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 05:59:05 +0000</pubDate>
		<dc:creator>Phil Freo</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Magento]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://philfreo.com/blog/?p=137</guid>
		<description><![CDATA[I was given a copy of a book called &#8220;Magento: Beginner&#8217;s Guide&#8221; to review, so here goes.  Overall, the book does a good job of giving a high-level walkthrough of all the different aspects of running a store with Magento.

Chapter 1: Introduction
What you can do with Magento. A walk-through of a store using the features we will [...]]]></description>
			<content:encoded><![CDATA[<p>I was given a copy of a book called &#8220;Magento: Beginner&#8217;s Guide&#8221; to review, so here goes.  Overall, the book does a good job of giving a high-level walkthrough of all the different aspects of running a store with Magento.</p>
<p><span id="more-137"></span></p>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Chapter 1: Introduction</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">What you can do with Magento. A walk-through of a store using the features we will cover.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Chapter 2: Installation</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">How to install Magento on a low-cost hosting service.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Chapter 3: Categories and attributes</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Creating categories and attributes, a necessary step before you can build your catalog of products.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Chapter 4: Taxes</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Configure tax rates and rules, to automatically apply the correct sales tax based upon the type of product and the purchaser&#8217;s location.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Chapter 5: Adding simple products</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Add products to your store. Include detailed descriptions, images, and inventory information.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Chapter 6: Minimum customization of your store&#8217;s appearance</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Customize the default storefront to make it your own.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Chapter 7: Beyond simple products</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Present related products to your shoppers. Offer products for sale in sets. Give your customers options such as size, color, manufacturer, and more.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Chapter 8: Customer relationships</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Managing customer accounts. Configuring store contact options.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Chapter 9: Accepting payment</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Configuring Magento&#8217;s default payment options, such as Paypal, credit cards, check/money order, and purchase orders.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Chapter 10: Configuring shipping</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Offer customers a variety of shipping options. Connect to shippers such as UPS, FedEx, and USPS. Create your own, customized shipping rates.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Chapter 11: Fulfilling an Order</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">A walk-through of fulfilling an order. Discover your options for handling order fulfillment by observing the lifecycle of an order in Magento.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Appendix: Abbreviated step-by-step directions</div>
<p><strong>Chapter 1: Introduction, Chapter 2: Installation, Chapter 3: Categories and attributes</strong><strong><span style="font-weight: normal;"> &#8211; High level overview of Magento.  These chapters aren&#8217;t very useful if you&#8217;ve already used Magento at all, however for someone starting from scratch this would be a faster way of learning than going through the guides on Magento&#8217;s website. Chapter 3 is available as a <a href="http://www.packtpub.com/files/magento-sample-chapter-3-categories-and-attributes.pdf">free sample</a>.</span></strong></p>
<p><strong></strong><strong>Chapter 4: Taxes</strong> &#8211; Very good chapter &#8211; I actually learned a lot.  It was very helpful as I am finishing up a Magento store right now and am about to configure taxes.  It discusses how tax rates and rules work in detail,  according to the product type and purchaser&#8217;s location.</p>
<p><strong>Chapter 5: Adding simple products </strong>- Same analysis as Chapters 1-3.</p>
<p><strong></strong><strong>Chapter 6: Minimum customization of your store&#8217;s appearance </strong>- Great for pointing beginners at where different files in Magento live and how to customize them.  However many of the tips for customizing the design will break if you try to update your site and default theme.  I&#8217;d recommend reading <a href="/blog/magento-ecommerce-first-thoughts-tips/">my post for Magento beginners</a> before you start customizing anything.</p>
<p><strong></strong><strong>Chapter 7: Beyond simple products</strong> &#8211; Helpful, although doesn&#8217;t provide much more information than is readily available on Magento.com.</p>
<p><strong>Chapter 8: Customer relationships</strong> &#8211; About managing customer accounts. Configuring store contact options.</p>
<p><strong>Chapter 9: Accepting payment, Chapter 10: Configuring shipping<span style="font-weight: normal;"><strong> &#8211; </strong>Pretty thorough job of explaining different methods of accepting payments with the various gateways, and configuring all the different shipping options.  There&#8217;s a lot of details and explanations, so I&#8217;ll be looking back on this chapter again.</span></strong></p>
<p><strong>Chapter 11: Fulfilling an Order</strong> - A walk-through of fulfilling an order. Discover your options for handling order fulfillment by observing the lifecycle of an order in Magento.</p>
<p><strong>Appendix: Abbreviated step-by-step directions</strong> &#8211; A good idea for any book!</p>
<p>To learn more or purchase: <a href="http://www.packtpub.com/magento-beginners-guide/book">&#8220;Magento: Beginner&#8217;s Guide&#8221; by William Rice</a></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Magento eCommerce &#8211; First Thoughts &amp; Tips</title>
		<link>http://philfreo.com/blog/magento-ecommerce-first-thoughts-tips/</link>
		<comments>http://philfreo.com/blog/magento-ecommerce-first-thoughts-tips/#comments</comments>
		<pubDate>Sun, 20 Sep 2009 21:50:38 +0000</pubDate>
		<dc:creator>Phil Freo</dc:creator>
				<category><![CDATA[Magento]]></category>
		<category><![CDATA[PHP]]></category>

		<guid isPermaLink="false">http://philfreo.com/blog/?p=122</guid>
		<description><![CDATA[Magento is an incredible open-source PHP eCommerce platform built around the idea of flexibility, and has been gaining a huge amount of traction over the last 18 months.  Unlike &#8220;old&#8221; open-source solutions such as osCommerce, Magento was architected very carefully using OOP principles and MVC so that the entire system can be customized (both visually [...]]]></description>
			<content:encoded><![CDATA[<p><a title="a open-source PHP eCommerce platform" href="http://www.magentocommerce.com/">Magento</a> is an incredible <strong>open-source PHP eCommerce platform</strong> built around the idea of <strong>flexibility</strong>, and has been gaining a huge amount of traction over the last 18 months.  Unlike &#8220;old&#8221; open-source solutions such as osCommerce, Magento was architected very carefully using <em><abbr title="object-oriented programming">OOP</abbr> principles</em> and <em><abbr title="model view controller">MVC</abbr></em> so that the entire system can be customized (both visually and functionally) without having to modify core application files.  This ensures that future updates aren&#8217;t a pain, and that multiple extensions can live peacefully together.<br />
<span id="more-122"></span></p>
<p>I&#8217;ve been working with Magento for over a year now, and overall I&#8217;m <strong>extremely impressed</strong>.  The architecture of the system is certainly very complex, but once you start to poke around and understand why there are so many different directories and files, and how everything is organized, you&#8217;ll love the flexibility that it creates.</p>
<p>The biggest complaint of Magento is the <strong>lack of documentation. </strong>From the wiki pages, to user guides, to source code comments, the documentation is severely lacking and often out-of-date.  I hope this improves over time (I think it will).  What I&#8217;ve found is that you can eventually figure things out, but the learning curve is just a little steeper than it needs to be.  It is pretty necessary to understand many core concepts of Magento (how XML layout files are used, how data is stored, how template blocks and functionality interact, etc.) in order to correctly make even the simplest of changes.  But once you get it, you can do a lot.  I think the <abbr title="content management system">CMS</abbr> <a href="http://expressionengine.com/">ExpressionEngine</a> does extremely well at this, in comparison, and they are both products aimed at similar audiences.</p>
<p>When I started developing on top of the Magento platform, I kept a log of some of the help things that I learned along the way, that I wish I had known upfront.  Many of these tips seem obvious upon looking back, but I thought I&#8217;d share them for anyone just getting started programming or designing for Magento.</p>
<p><strong>For everybody:</strong></p>
<ul>
<li>Use the <a href="http://www.magentocommerce.com/wiki/">Wiki</a>, <a href="http://www.magentocommerce.com/knowledge-base">Knowledge Base</a>, and <a href="http://www.magentocommerce.com/boards">forums</a></li>
<li><strong>Don&#8217;t ever modify core Magento files!</strong> Seriously.  <a href="http://inchoo.net/ecommerce/magento/top-3-mistakes-by-magento-beginners/">This quick article</a> is a <strong>must read</strong> for all beginners.</li>
<li><strong>To upgrade to a new version of Magento:</strong> just upgrade all of the components by using <em>Magento Connect Manager</em>.  This is found in the admin&#8217;s System menu, or by adding /downloader to the Magento home page URL.</li>
<li><strong>To add Google Analytics:</strong> simply add your Analytics account profile&#8217;s tracking number under Config &gt; Google API</li>
<li><strong>To setup PayPal IPN</strong>: there is no need to change IPN settings in your PayPal account.  Magento automatically passes the IPN path with each checkout.</li>
<li><strong>Refresh the cache! </strong>If you make a change and wonder why it&#8217;s not showing up, use the dropdown on System &gt; Cache Management.  It&#8217;s helpful to disable the cache during development.</li>
<li>Learn how to <a href="http://www.magentocommerce.com/wiki/how-to/customize_part_of_configuration">customize via XML</a></li>
<li>After installing Magento with sample data and SEO URL rewrites, the same data shows up on the index page but many of the links are broken, even with my .htaccess file present.  Solution: Refresh catalog rewrites in Admin &gt; System &gt; Cache &gt; Refresh catalog rewrites</li>
<li><strong>Learn how to optimize and speed up Magento&#8217;s performance.</strong> It&#8217;s very slow by default but can be drastically improved. (I&#8217;ll be writing another blog post on this soon, but for now check out <a href="http://www.magentocommerce.com/boards/viewthread/36225/">this thread</a>.)</li>
</ul>
<p><strong>Design/theming tips:</strong></p>
<ul>
<li><strong>Read the <a href="http://www.magentocommerce.com/design_guide">Design Guide</a></strong></li>
<li><strong>To figure out which template file to edit:</strong> turn on &#8220;Template Path Hints&#8221; through System &gt; Configuration &gt; Advanced &gt; Developer &gt; Debug &gt; Template Path Hints = ON.  This option is <em>only</em> visible if you change the &#8220;Current Configuration Scope&#8221; dropdown to a website (like &#8220;Main Website&#8221;) rather than &#8220;Default Config&#8221;.</li>
<li><strong>To switch to a theme</strong> (such as &#8220;Modern&#8221;), after downloading it in Magento Connect Manager, go to System &gt; Design and then click &#8220;Add Design Change&#8221;.</li>
</ul>
<p><strong>Programming tips:</strong></p>
<ul>
<li><strong>Understand the <a href="http://www.magentocommerce.com/wiki/doc/magento-architecture">architecture</a></strong></li>
<li><strong>To d</strong><strong>ebug and output PHP variables</strong>: set System &gt; Configuration &gt; Advanced &gt; Developer &gt; Log Settings- &gt; Enabled = Yes.  Then, from a <abbr title="command line interface">CLI</abbr> in your web root do &#8220;cd var/log/&#8221; and &#8220;tail -f system.log&#8221;.  In PHP, you can say Mage::log(&#8221;hello world&#8221;); to write to this log.</li>
<li><strong>Locate the PHP error log</strong> when getting a blank/white page, or an error message.  Mine was in public_html/error_log.</li>
</ul>
<p>That&#8217;s all for now.  If you&#8217;re looking for a Magento designer or developer, <a href="/contact/">get in contact</a> with me.</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Fixing Safari&#8217;s 1px background-image centering bug</title>
		<link>http://philfreo.com/blog/fixing-safaris-1px-background-image-centering-problem/</link>
		<comments>http://philfreo.com/blog/fixing-safaris-1px-background-image-centering-problem/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 04:58:31 +0000</pubDate>
		<dc:creator>Phil Freo</dc:creator>
				<category><![CDATA[CSS]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://philfreo.com/blog/?p=110</guid>
		<description><![CDATA[I&#8217;m working on slicing and CSS for a new theming project for Magento Commerce and was plagued with a CSS bug that affects WebKit (Safari and Google Chrome).  After some searching I found that several other people have had the problem, but I didn&#8217;t see a comprehensive writeup of the solution.  Here&#8217;s what I found&#8230;

Bug [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m working on slicing and CSS for a new theming project for Magento Commerce and was plagued with a CSS bug that affects WebKit (Safari and Google Chrome).  After some searching I found that several other people have had the problem, but I didn&#8217;t see a comprehensive writeup of the solution.  Here&#8217;s what I found&#8230;</p>
<p><span id="more-110"></span></p>
<p><strong>Bug description: </strong>When having a centered background image over a centered <code>&lt;div&gt;</code> (like a drop shadow over a main content <code>&lt;div&gt;</code>), the background image&#8217;s position would sometimes be &#8220;off&#8221; by 1px as the viewport in Safari, depending on the width of the viewport.  So half of possible viewport widths would show the incorrect version.  While 1px isn&#8217;t the end of the world, it can really hurt a design, and it&#8217;s nice to get center alignment in Safari/Chrome to work like Firefox/IE.</p>
<p>Example code:</p>
<pre>body {
    background: #f8f8f8 url(../images/dh_bg.jpg) 50% 0 repeat-y;
}
div#everything {
    width: 980px;
    margin: 0 auto;
}</pre>
<p><strong>Partial Solution: </strong>First of all, always use an even-width background image &#8211; this way the rest of the browsers will get it right automatically.</p>
<p>To fix Safari we can apply a CSS hack targeted towards WebKit.  If your background image&#8217;s width is just a little wider than your main <code>&lt;div&gt;</code>, then this will fix it:</p>
<pre>@media screen and (-webkit-min-device-pixel-ratio:0) {
    body {
        background-position: 49.999% 0;
    }
}</pre>
<p>The problem with this is that if the viewport is resized to be a little larger than your div, but not as large as your background image, then the 1px problem comes back.</p>
<p><strong>Real Solution:</strong><br />
So my solution is always use an even-width background image that is wider than the devices you want to support.  I made mine 5000px wide (which is still &lt; 1kb).  Then, the following CSS works great:</p>
<pre>@media screen and (-webkit-min-device-pixel-ratio:0) {
    body {
        background-position: 50.001% 0;
    }
}</pre>
<p>Hope that helps somebody.</p>
<p><em>Thanks to the helpful comments on <a href="http://robgoodlatte.com/2007/02/16/hacking-safari-rounding-bugs/comment-page-1/">Rob Goodlatte&#8217;s post</a> (a JavaScript solution), which helped point me in the right direction.</em></p>
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		<item>
		<title>Interesting TED Talk on Motivation</title>
		<link>http://philfreo.com/blog/interesting-ted-talk-on-motivation/</link>
		<comments>http://philfreo.com/blog/interesting-ted-talk-on-motivation/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 18:07:59 +0000</pubDate>
		<dc:creator>Phil Freo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://philfreo.com/blog/?p=107</guid>
		<description><![CDATA[I listened to a very interesting TED Talk today by Dan Pink.  You can watch it below or read my brief notes from it.


Source
Pink discusses several research studies on how typical reward-based motivation works very well for routine, mechanical tasks, but fails &#8212; and actually decreases performance &#8212; for tasks that require any kind [...]]]></description>
			<content:encoded><![CDATA[<p>I listened to a very interesting TED Talk today by Dan Pink.  You can watch it below or read my brief notes from it.</p>
<p><span id="more-107"></span></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="446" height="326" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talks/embed/DanielPink_2009G-embed_high.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/DanielPink-2009G.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=618" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="446" height="326" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talks/embed/DanielPink_2009G-embed_high.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/DanielPink-2009G.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=618" bgcolor="#ffffff" wmode="transparent" allowfullscreen="true"></embed></object></p>
<p><a href="http://www.ted.com/talks/dan_pink_on_motivation.html">Source</a></p>
<p>Pink discusses several research studies on how typical reward-based motivation works very well for routine, mechanical tasks, but fails &#8212; and actually <em>decreases</em> performance &#8212; for tasks that require any kind of creativity.</p>
<p>The solution is to add intrinsic motivation for cognitive/creative tasks, which comes in three forms.</p>
<ol>
<li><strong>Autonomy</strong> &#8211; an urge to direct our own lives</li>
<li><strong>Mastery</strong> &#8211; a desire to get better and better at something that matters</li>
<li><strong>Purpose</strong> &#8211; a yearning to do what we do in the service of something larger than ourselves</li>
</ol>
<p>Traditional management is good for compliance, but self-direction is good for engagement.  He then goes on to tell a few stories of how autonomy has worked for companies in the real-world.</p>
<p>Summary:</p>
<ol>
<li>Traditional rewards do work, but only in a narrow band of circumstances.</li>
<li>If-then rewords often destory creativity.</li>
<li>The secret to high performance is the unseen intrinsic drive.</li>
</ol>
<p>As I think about what projects I&#8217;ve felt especially motivated on in the past, I can definitely identify how I&#8217;ve been motivated by autonomy, mastery, and purpose.  I hope to seek, with more clarity, projects and work that have these characteristics.</p>
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