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	<title>PhilFreo.com &#187; Personal</title>
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	<link>http://philfreo.com/blog</link>
	<description>The portfolio and blog of Phil Freo, on web design, development, and entrepreneurship.</description>
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		<title>New Job with Startup: Old School Industries</title>
		<link>http://philfreo.com/blog/new-job-with-startup-old-school-industries/</link>
		<comments>http://philfreo.com/blog/new-job-with-startup-old-school-industries/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 00:47:53 +0000</pubDate>
		<dc:creator>Phil Freo</dc:creator>
				<category><![CDATA[California]]></category>
		<category><![CDATA[Collectors Weekly]]></category>
		<category><![CDATA[PHP]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Quizlet]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://philfreo.com/blog/?p=275</guid>
		<description><![CDATA[I just accepted a full-time position at a small startup in San Francisco as a lead Developer and Product Manager.  The company is called Old School Industries LLC and is a combination of two businesses: Quizlet and Collectors Weekly.

I&#8217;ve been working with the founders, Dave Margulius and Andrew Sutherland (student at MIT), for around 6 [...]]]></description>
			<content:encoded><![CDATA[<p>I just accepted a full-time position at a small startup in San Francisco as a lead Developer and Product Manager.  The company is called Old School Industries LLC and is a combination of two businesses: <a href="http://quizlet.com/" target="_blank">Quizlet</a> and <a href="http://www.collectorsweekly.com/" target="_blank">Collectors Weekly</a>.</p>
<p><span id="more-275"></span></p>
<p>I&#8217;ve been working with the founders, <a href="http://www.linkedin.com/pub/dave-margulius/3/827/613" target="_blank">Dave Margulius</a> and <a href="http://quizlet.com/about/" target="_blank">Andrew Sutherland</a> (student at MIT), for around 6 months remotely and on short term trips as a contractor, and have now decided to accept an offer with the team full-time.  I&#8217;ll be responsible for developing new features on both websites, improving user experience, increasing monetization, and overall growing the businesses.</p>
<p><a href="http://quizlet.com/" target="_blank">Quizlet.com</a> is a studying website that lets students make flashcards online and study in a more effective and more fun way.  The site serves over a million students each month, has over 750,000 registered users, and has over 50 million user-generated flash cards.  As only the second developer on Quizlet, I&#8217;m excited to grow the website in huge ways and spend most of my time helping make studying better for a lot of people.</p>
<p><a href="http://www.collectorsweekly.com/" target="_blank">Collectors Weekly</a> is a resource for all things collecting, antiques, and vintage.  It&#8217;s a combination of great original content and providing tools to browse eBay in a better way (<a href="http://www.collectorsweekly.com/model-trains/auctions" target="_blank">SuperBrowse example</a>).  I just helped launched its new geo-targetted <a href="http://www.collectorsweekly.com/events" target="_blank">events section</a> and will spend about one third of my time developing new features for this site.</p>
<p>Both websites run on the LAMP stack.  I&#8217;ll be working heavily with Apache, PHP, JavaScript / Ajax, MySQL, Memcache, Sphinx, etc. to help grow traffic and features in a scalable way.  A decent number of the interesting technologies that I <a href="/blog/technologies-ive-worked-with-in-2009/">used for the first time in 2009</a> were a result of working with these guys.</p>
<p>This is an exciting time and a big opportunity for me as I&#8217;ll be able to significantly impact the growth and success of the startup.  It will also nice to be able to focus all my work attention in one direction rather than juggling many projects, as I&#8217;ve just <a href="/blog/graduation-thoughts-best-classes-at-uf-for-computer-engineering/">graduated</a> from UF and won&#8217;t be continuing freelance web work.  And of course, moving to San Francisco from Florida will be a big change and I&#8217;m excited, although I&#8217;ll still get to fly back every so often.  Wish me luck!</p>
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		<item>
		<title>Technologies I&#8217;ve worked with in 2009</title>
		<link>http://philfreo.com/blog/technologies-ive-worked-with-in-2009/</link>
		<comments>http://philfreo.com/blog/technologies-ive-worked-with-in-2009/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 18:00:07 +0000</pubDate>
		<dc:creator>Phil Freo</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://philfreo.com/blog/?p=240</guid>
		<description><![CDATA[One benefit of doing freelance development work is that I get the opportunity to get involved in many different technologies and frameworks in a short amount of time.
Since the year is over&#8230; here&#8217;s a quick list of 15 technologies/frameworks that I got to learn in 2009 alone, during my last year in college.


Learned PHP optimization [...]]]></description>
			<content:encoded><![CDATA[<p>One benefit of doing freelance development work is that I get the opportunity to get involved in many different technologies and frameworks in a short amount of time.</p>
<p>Since the year is over&#8230; here&#8217;s a quick list of 15 technologies/frameworks that I got to learn in <strong>2009</strong> alone, during my <a href="http://philfreo.com/blog/graduation-thoughts-best-classes-at-uf-for-computer-engineering/">last year in college</a>.</p>
<p><span id="more-240"></span></p>
<ol>
<li>Learned PHP optimization techniques, such as using <strong>APC</strong> and <strong>Memcached</strong></li>
<li>Worked with the <strong>Twitter API</strong> to create a Twitter bot</li>
<li>Learned <strong>advanced Google Analytics tools</strong> and did multivariable testing of conversion rates with Website Optimizer</li>
<li>Work with the <strong>PayPal Payments Pro API</strong></li>
<li>Created a simple <strong>Facebook App</strong> (using FBML)</li>
<li>Learned some <strong>Objective C </strong>and worked with XCode and Interface Builder</li>
<li>Created a basic <strong>iPhone App</strong> that interacted with an XML web service</li>
<li>Worked heavily with <strong><a href="http://philfreo.com/blog/magento-ecommerce-first-thoughts-tips/">Magento customization</a></strong><strong> </strong>and theming work</li>
<li>Wrote a <strong><a href="http://philfreo.com/blog/arbitrary-shortcodes/">WordPress plugin</a></strong><strong> </strong>to make deploying multiple sites easier, along with plenty of other WordPress development</li>
<li>Wrote an <strong><a href="http://philfreo.com/blog/freo-addon-installer/">ExpressionEngine module</a> </strong>to save people time,<strong> </strong>and other EE work</li>
<li>Learned about various <strong>MySQL performance </strong>with different storage engines</li>
<li>Built a <strong>Google Wave Robot </strong>at a Google hackathon and demoed it at a WordPress Dev Day</li>
<li>Worked with the <strong>YouTube API</strong> to build an automatic video status checker</li>
<li><strong>Geo-targeting</strong> by IP address</li>
<li>Automatic<strong> language detection of text </strong>with Google&#8217;s Translation API</li>
</ol>
<p>Hopefully 2010 will bring its own interesting technologies and opportunities to learn!</p>
]]></content:encoded>
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		<title>Graduation thoughts: best classes at UF for Computer Engineering</title>
		<link>http://philfreo.com/blog/graduation-thoughts-best-classes-at-uf-for-computer-engineering/</link>
		<comments>http://philfreo.com/blog/graduation-thoughts-best-classes-at-uf-for-computer-engineering/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 21:38:05 +0000</pubDate>
		<dc:creator>Phil Freo</dc:creator>
				<category><![CDATA[College]]></category>
		<category><![CDATA[OOP]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Programming]]></category>
		<category><![CDATA[UF]]></category>

		<guid isPermaLink="false">http://philfreo.com/blog/?p=212</guid>
		<description><![CDATA[In three weeks from today, I will have graduated, with honors, from the University of Florida with a B.S. in Computer Engineering (software emphasis) and a minor in Business Administration.  Overall, I&#8217;ve had an incredible college experience and have learned a ton, had some great experiences, and built relationships with a lot of really great [...]]]></description>
			<content:encoded><![CDATA[<p>In three weeks from today, I will have graduated, with honors, from the <a rel="nofollow" href="http://ufl.edu">University of Florida</a> with a B.S. in <a rel="nofollow" href="http://www.registrar.ufl.edu/catalog/programs/majors/compeng.html">Computer Engineering</a> (software emphasis) and a minor in Business Administration.  Overall, I&#8217;ve had an incredible college experience and have learned a ton, had some great experiences, and built relationships with a lot of really great people.</p>
<p>I thought it&#8217;d be worth mentioning the classes at UF that, looking back, had the greatest impact on me.  I&#8217;ve taken a bunch of classes over the past 4.5 years, but these were the ones that I really can appreciate the most&#8230;<br />
<span id="more-212"></span></p>
<hr /><strong>1.  Digital Logic &amp; Computer Systems (EEL 3701), with <a href="http://www.mil.ufl.edu/~ems/">Dr. Eric Schwarz</a></strong></p>
<p><a style="float: right; margin: 5px; border: solid 1px #ccc;" href="http://philfreo.com/blog/wp-content/uploads/2009/11/DSCN2582-224x300.jpg" target="_blank"><img class="size-medium wp-image-215 alignright" title="EEL3701" src="http://philfreo.com/blog/wp-content/uploads/2009/11/DSCN2582-224x300.jpg" alt="My breadboard from one of the Digital Logic labs" width="224" height="300" /></a><strong>It wasn&#8217;t until this class that I really understood how computers worked</strong>.  I started this class as a freshman who could barely count in binary.  In one jam-packed semester, we learned all about: number systems, logic gates, mixed logic, <a href="http://en.wikipedia.org/wiki/Karnaugh_map">k-maps</a>, <a href="http://en.wikipedia.org/wiki/Multiplexer">multiplexers</a>, <a href="http://en.wikipedia.org/wiki/Flip-flop_(electronics)">flip-flops</a>, <a href="http://en.wikipedia.org/wiki/Arithmetic_logic_unit">ALUs</a>, RAM, ROM, etc.  We also learned how to design hardware components using Quartus and <a href="http://en.wikipedia.org/wiki/VHDL">VHDL</a>, and program them onto our <a href="http://en.wikipedia.org/wiki/Programmable_logic_device">PLDs</a> to watch different LEDs on our breadboards react to various switches and buttons (<em>see picture of my breadboard wired up after programming a PLD</em>).</p>
<p>All in all, <strong>we started with simple logic gates and designed an entire (basic) 8-bit CPU – and then programmed it by writing and hand-compiling assembly code</strong>.  What a great learning experience!</p>
<p>This was also a great example of where <strong>it was completely worth taking the class with the harder professor</strong> who gives more homework, because he was very passionate about the subject and knew how to teach it well.  I don&#8217;t remember every detail of what I learned 4 years ago in this class, but because I had a great professor, I can still explain most of the major concepts and would feel comfortable diving back in if needed.</p>
<hr /><strong>2.  Object-Oriented Programming (COP 4331), with </strong><strong><a href="http://www.cise.ufl.edu/~dts/">Dave Small</a></strong></p>
<p>This OOP class has had a greater influence on me as a developer than anything else ever has.  Heavily based on both in-class lectures (with reading assignments) and very large get-your-hands-dirty team programming assignments, the course was a great mix of theory and practice.</p>
<p>We went over many important topics such as encapsulation, inheritance, composition, cohesion, encumbrance, type conformance, <a href="http://www.ccs.neu.edu/research/demeter/demeter-method/LawOfDemeter/paper-boy/demeter.pdf">Law of Demeter</a>, <a href="http://pragmaticprogrammer.com/articles/tell-dont-ask">Tell Don&#8217;t Ask</a>, <a href="http://www.objectmentor.com/resources/articles/ocp.pdf">Open-Closed Principle</a>, <a href="http://www.objectmentor.com/publications/lsp.pdf">Liskov Substitution Principle</a>, and <a href="http://en.wikipedia.org/wiki/Model–view–controller">MVC</a>.  We also became deeply familiar with reading <a href="http://en.wikipedia.org/wiki/Unified_Modeling_Language">UML diagrams</a> and <a href="http://en.wikipedia.org/wiki/Sequence_diagram">sequence diagrams</a> and used these to express complex software object models.</p>
<p>The real value from this course, though, came from the programming assignments.  We worked in groups of 7-8 people throughout the semester on three different iterations of a real-time role playing rage (RPG) in Java based on proper OO design based on what we had learned at that point in the semester.  We actually started from scratch for each of the 3 iterations, and, for each iteration, I spent about 90 hours outside of class working with my group on a solid UML design and implementing our design in Java.</p>
<p>These group assignments, even though they were very time consuming, had a huge amount of value in helping us turn abstract OO concepts into practice.  They were also very rewarding as we were creating a pretty cool game</p>
<p>A side effect was that I also <strong>learned a lot about teamwork and leadership</strong>, and working with a group of people under high-stress work environments.  They also were what caused me to really know Java well.</p>
<hr /><strong>Runner Ups</strong></p>
<ul>
<li><strong>Design Patterns</strong><strong> in OOP</strong> (CIS 4930) &#8211; Dave&#8217;s other class.  I&#8217;d highly recommend it to anyone wanting to become a better programmer/designer.</li>
<li><strong>Business Finance</strong></li>
<li><strong>Intro to Financial Accounting </strong></li>
</ul>
]]></content:encoded>
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		<item>
		<title>Now I&#8217;m a PHP5 Zend Certified Engineer</title>
		<link>http://philfreo.com/blog/php5-zend-certified-engineer/</link>
		<comments>http://philfreo.com/blog/php5-zend-certified-engineer/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 03:15:40 +0000</pubDate>
		<dc:creator>Phil Freo</dc:creator>
				<category><![CDATA[PHP]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Zend]]></category>

		<guid isPermaLink="false">http://philfreo.com/blog/?p=96</guid>
		<description><![CDATA[I had a few goals for this summer away from school.  I wanted to go to some tech conferences, check out more startups and web companies in both Silicon Valley and closer to home in Florida, and continue with my freelance development work.  I also decided I wanted to take the Zend PHP 5 Certification [...]]]></description>
			<content:encoded><![CDATA[<p>I had a few goals for this summer away from school.  I wanted to go to some <a href="http://philfreo.com/blog/category/io2009/">tech</a> <a href="http://2009.sf.wordcamp.org/">conferences</a>, check out more startups and web companies in both Silicon Valley and closer to home in Florida, and continue with my freelance development work.  I also decided I wanted to take the <a href="http://www.zend.com/en/services/certification/php-5-certification/">Zend PHP 5 Certification</a> test to learn more, see what I know, and to separate myself from every other kid who thinks they know PHP.</p>
<p><span id="more-96"></span></p>
<p>By the way, the thing I hate about PHP most is that, because it&#8217;s so easy to get started with, you can&#8217;t immediately differentiate between people who really know PHP (with a solid understanding of security issues, scalability, MVC, object-oriented programming, design patterns, etc.) and people who know just enough to be dangerous.  I&#8217;ve seen way too many websites written with PHP and HTML scattered together, SQL injection vulnerabilities, lack of code reusability, etc. This problem isn&#8217;t specific to PHP only, but I find the percentage of novice PHP developers to be <em>far</em> worse than, say, Ruby or Python developers.</p>
<p>So I looked through the &#8220;php|architect&#8217;s Zend PHP 5 Certification&#8221; study guide for the last couple days and took an online practice test.  I actually learned a lot of interesting things about PHP that I didn&#8217;t know – so it was a good experience.</p>
<p>Today I took the exam at a local testing center and am happy to announce that I am officially a PHP 5 Zend Certified Engineer (ZCE).</p>
<p><a href="http://zend.com/zce.php?c=ZEND011307&#038;r=231006815"><img src="http://static.zend.com/topics/php5-zce-logo-new.gif" alt="Zend Certified Engineer, PHP 5" /></a></p>
<p>By the way, if you&#8217;re looking to hire a good PHP developer, let me know (<a href="/resume/">resume is here</a>).  I graduate in December 2009.</p>
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		<title>Google Summer Internship Completed / Goodbye California</title>
		<link>http://philfreo.com/blog/google-summer-internship-completed-goodbye-california/</link>
		<comments>http://philfreo.com/blog/google-summer-internship-completed-goodbye-california/#comments</comments>
		<pubDate>Thu, 30 Aug 2007 19:11:41 +0000</pubDate>
		<dc:creator>Phil Freo</dc:creator>
				<category><![CDATA[California]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.philfreo.com/blog/?p=32</guid>
		<description><![CDATA[This summer I had the privilege to intern at Google and spent another summer in Silicon Valley &#8211; the hub of all things tech-related.  My internship lasted 10 weeks and, much like my Yahoo! internship last summer (I gave my reasons for not going back to Yahoo! this summer), I had an incredible experience.

I [...]]]></description>
			<content:encoded><![CDATA[<p>This summer I had the privilege to intern at Google and spent another summer in Silicon Valley &#8211; the hub of all things tech-related.  My internship lasted 10 weeks and, much like my Yahoo! internship last summer (I gave my <a href="http://www.philfreo.com/blog/?p=29">reasons for not going back to Yahoo! this summer</a>), I had an incredible experience.</p>
<p><span id="more-32"></span></p>
<p>I learned a lot at Google.  I did a combination of development for the front-end (JavaScript/AJAX, CSS/HTML) as well as on the back-end (PHP, Java).  Every line of code that I wrote was code reviewed by another Googler before it could be checked in.  At first I thought this was an unnecessary and time-wasting procedure, but I came to understand the importance of this, even for the seemingly unimportant pieces of code.  When you know someone else is going to be looking at your code, it forces you to program more clearly and concisely, and I learned better coding techniques from the code reviews.  Also, by ensuring that all code at Google conforms to the same style guides, any engineer can quickly jump into someone else&#8217;s code with the smallest possible learning curve.</p>
<p>My software engineering internship was pretty unique and flexible because of the team that I was on, so I also had the opportunity to do a good bit of UI (user interface) work.  I designed from scratch, improved existing UIs, and did research and make recommendations for better UIs.  My other team members (<a href="http://www.guidebookgallery.org/">here&#8217;s</a> <a title="Ted Dziuba" href="http://www.uncov.com/">two</a>) were very talented and I was able to learn a lot just by working along side them.  Working at a company like Google is great because you are constantly surrounded by very intelligent people.</p>
<p>It is a great feeling to know that you&#8217;re working at a company which is providing products and services that millions of people use every day.  It is an even better feeling to know that your work is directly being used and liked by real people.  At Google, while doing research for one of my projects, I had an idea that would help save other Googlers time and make them more productive.  Without getting into details about the project itself, after about 1,000 lines of JavaScript, I had created something that <em>a lot </em>of Googlers started using, talking about, and sharing with others.  It wasn&#8217;t a world changing application that is being launched externally any time soon, but it was useful enough that we could actually see it spreading virally throughout the company, and I got over 100 thank you emails within a few days.  I can only imagine the great feeling it would have been to create an external product (like GMail), that millions of people love and use daily.</p>
<p>Another great part of the summer was the opportunities for networking.  I was able to visit <a href="http://meebo.com">Meebo</a> for another great <a href="http://www.lunch20.com/">lunch2.0</a>, visited the offices of <a href="http://facebook.com/">Facebook</a> a couple times, met the creator of <a href="http://mint.com/">Mint</a> (which I think is my favorite web2.0 app of the year), attended <a href="http://wordcamp.org">WordCamp</a>, and attended the <a href="http://www.techcrunch.com/2007/07/28/techcrunch-9-at-august-capital-thank-you-for-coming/">Techcrunch Party 9</a> at August Capital.  It was also great seeing, meeting, and hanging out with a lot of other young people working in the web space &#8211; other Google interns, friends at Yahoo! and eBay, those doing startups, others working in the Bay Area, and friends who flew out to visit.<br />
Overall, I&#8217;d give the summer a thumbs up.  For now, I&#8217;m back in Gainesville studying Computer Engineering at UF, where the weather is significantly hotter.  A lot of people have asked me about next summer and what I want to do when I graduate.  I still do not know.  I could definitely see myself at a company like Google, but for now I am just looking forward to a new semester at school and am not making any definite plans yet.</p>
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		<title>Google Summer Internship</title>
		<link>http://philfreo.com/blog/google-summer-internship/</link>
		<comments>http://philfreo.com/blog/google-summer-internship/#comments</comments>
		<pubDate>Fri, 20 Apr 2007 20:08:20 +0000</pubDate>
		<dc:creator>Phil Freo</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://www.philfreo.com/blog/?p=29</guid>
		<description><![CDATA[I&#8217;m was recently offered and accepted an internship at Google for the summer.  I&#8217;m extremely excited about this opportunity as I&#8217;ll be working at the company which has been having such an incredible amount of impact on the web.  I&#8217;m looking forward to being around and learning from the very talented people that [...]]]></description>
			<content:encoded><![CDATA[<p><img align="right" src="http://www.google.com/intl/en_ALL/images/logo.gif" />I&#8217;m was recently offered and accepted an internship at Google for the summer.  I&#8217;m extremely excited about this opportunity as I&#8217;ll be working at the company which has been having such an incredible amount of impact on the web.  I&#8217;m looking forward to being around and learning from the very talented people that work there.</p>
<p><span id="more-29"></span><br />
My title will be Software Engineering Intern, and I&#8217;ve been placed on a team that works on web applications for Google&#8217;s intranet.  I won&#8217;t be able to discuss any specifics of what I&#8217;m working on once I begin, but I&#8217;m expecting it will relate to primarily front-end work (user interfaces and such using HTML/CSS and JavaScript/AJAX) as well as some PHP.</p>
<p>I&#8217;ll be out in the San Francisco Bay area again (6/5/07 &#8211; 8/10/07), most likely living near downtown San Jose.  I&#8217;m definitely looking forward to reconnecting with many of the people I met last year there and meeting many more.</p>
<p>Lastly, some people have asked me about Yahoo!, and why I&#8217;m not returning there for another summer.  I had an incredible experience at Yahoo! last summer; it is a leading web company and I learned a lot by being there.  However, I feel like my summer would be better spent at Google for a few reasons. First of all, this is the one time in my life where I&#8217;m able to easily check out multiple competing companies in a relatively short period of time.  Secondly, while Yahoo! is doing great things, Google is behind more products that I currently use on a daily basis and I have a strong appreciation for their simple but powerful interfaces such as Gmail and Google Calendar.  I&#8217;m not putting Yahoo! out of the question in terms of future employment, but I also don&#8217;t feel an obligation to go back.</p>
<p>I&#8217;m looking forward to this summer at Google.  I expect to learn a lot and will hopefully have another great, eye-opening experience.</p>
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		<item>
		<title>Thoughts and Recap of SXSW</title>
		<link>http://philfreo.com/blog/thoughts-and-recap-of-sxsw/</link>
		<comments>http://philfreo.com/blog/thoughts-and-recap-of-sxsw/#comments</comments>
		<pubDate>Thu, 29 Mar 2007 05:02:09 +0000</pubDate>
		<dc:creator>Phil Freo</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[SXSW]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.philfreo.com/blog/?p=19</guid>
		<description><![CDATA[This post comes a bit late, but I wanted to recap my experience at SXSW Interactive 2007.   I decided to diverge from the typical college spring break plan and headed out to Austin, TX for the 4-day conference covering topics such as web design, usability, blogging, and other technology.

Some of the panels and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://2007.sxsw.com/"><img border="0" align="right" style="margin: 7px" src="http://2007.sxsw.com/img/plat.gif" /></a>This post comes a bit late, but I wanted to recap my experience at <a href="http://2007.sxsw.com/interactive/">SXSW Interactive 2007</a>.   I decided to diverge from the typical college spring break plan and headed out to Austin, TX for the 4-day conference covering topics such as web design, usability, blogging, and other technology.</p>
<p><span id="more-19"></span></p>
<p>Some of the panels and parties that I enjoyed the most:</p>
<p><strong>Saturday 3/10:</strong></p>
<ul>
<li><em>After the Brief: A Field Guide to Design Inspiration</em>.  It was great to see some examples of inspiration for designers <a href="http://www.jasonsantamaria.com/">Jason Santa Maria</a> and <a href="http://www.robweychert.com/">Rob Weychert</a> of <a href="http://www.happycog.com/">Happy Cog Studios</a></li>
<li><em>Grids Are Good and How to Design with Them</em>.  Very insightful and practical presentation about using grids in design from Mark Boulton and Khoi Vinh of Subtraction</li>
<li><em>From Tags to Riches: Life After Code</em>.</li>
</ul>
<p><strong>Sunday 3/11:</strong></p>
<ul>
<li><em>Keynote Conversation: <a href="http://www.ladyada.net/">Limor Fried</a> / Phil Torrone</em>.  They&#8217;re from <a href="http://www.makezine.com/">MAKE</a>, what else do I need to say?  It was also good to see <a href="http://brepettis.com/">Bre Pettis</a> of Make Magazine again.</li>
<li><a href="http://bowling.avalonstar.com/"><em>Avalonstar Bowling Tournament</em></a>.  Thanks Bryan Veloso, this was definitely one of my favorite parts about SXSW.  Competition+meeting others in a fun environment was a great experience.  My team, Team Pin Monkeys, came in 2nd place overall, after nearly losing to the guys from <a href="http://www.clearleft.com/">Clearleft</a>.</li>
</ul>
<p><strong>Monday 3/12:</strong></p>
<ul>
<li><em>Barenaked App: The Figures Behind the Top Web Apps</em>.  Many thanks to the founders of Freshbooks, Dropsend, and others who were willing to share exact figures in terms of development costs, gross revenue, etc for several popular web apps.  I was especially shocked to see the high monthly maintenance costs of these apps &#8211; very insightful.</li>
<li><em>The Growth and Evolution of <a href="http://microformats.org/">Microformats</a></em>.</li>
<li><em><a href="http://www.godbit.com/">Godbit</a> Dinner</em>.  Great to finally meet <a href="http://www.sonspring.com">Nathan Smith</a> and several other great people and had some really good conversations.</li>
</ul>
<p><strong>Tuesday 3/12:</strong></p>
<ul>
<li><em>Web Typography Sucks.  </em>Another great presentation on the current state of web typography.  I learned a lot in terms of letter spacing, line height, fonts, special characters, alignment, and more.</li>
</ul>
<p>All in all, I had a great experience.  While I expected to go to SXSW to learn a lot (and I did), I quickly figured out that it wasn&#8217;t really just about that.  As <a href="http://richarddcrowley.org/blog/view/118">Richard pointed out</a>, it&#8217;s more about meeting people.  No other place (arguably besides in Silicon Valley) can you find so many enthusiastic and talented designers and programmers.  I was able to just go up and introduce myself to well-known designers and bloggers, and they were always completely approachable and humble.  Being in this kind of environment definitely caused me to think about the web design and developing web apps in a different way.  SXSWi: highly recommended.</p>
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		<title>New Website Launched &#8211; 24/7 Tutor</title>
		<link>http://philfreo.com/blog/new-website-launched-247-tutor/</link>
		<comments>http://philfreo.com/blog/new-website-launched-247-tutor/#comments</comments>
		<pubDate>Tue, 24 Oct 2006 04:17:58 +0000</pubDate>
		<dc:creator>Phil Freo</dc:creator>
				<category><![CDATA[College]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[UF]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.philfreo.com/blog/?p=22</guid>
		<description><![CDATA[I just completed a web design project for 24/7 Tutor &#8211; a new Gainesville-based tutoring service for UF students.  They let students call them literally 24 hours a day for tutoring in a growing list of difficult classes&#8230;

The site&#8217;s back-end is run by WordPress &#8211; I am very happy with using it as a [...]]]></description>
			<content:encoded><![CDATA[<p>I just completed a web design project for <a href="http://24-7-tutor.com/">24/7 Tutor</a> &#8211; a new Gainesville-based tutoring service for UF students.  They let students call them literally 24 hours a day for tutoring in a growing list of difficult classes&#8230;</p>
<p><span id="more-22"></span></p>
<p>The site&#8217;s back-end is run by WordPress &#8211; I am very happy with using it as a complete, but cost-effective, content management system (CMS) solution.  The back-end is not fool-proof (lot&#8217;s of things to click) but certainly is not too difficult for most clients.  Most importantly, being able to take advantage of a such a well-written, open-source solution enables clients to have a CMS with little additional cost.</p>
<p>In addition to using WordPress, I integrated a Google Calendar, allowing the company to add events to a good-looking calendar <em>easily</em> through Google&#8217;s existing calendar website.  Even more exciting is the fact that users of the site can then &#8220;subscribe&#8221; to the calendar, or copy specific events to their own personal Google Calendar.</p>
<p>Google Calendar is officially my second most-relied-on service by Google (search is #1, personalized home is #3).  Even though it does have its share of <a href="/blog/?p=21">problems</a>, I now rely on it to pretty much run my life, since I switched from Outlook Calendar a few weeks ago.<br />
<a href="http://24-7-tutor.com/"><img border="0" src="http://www.philfreo.com/assets/img/latestproject_tutor.jpg" /></a></p>
<p>Hopefully John, Tom, and Maxim from 24/7 Tutor are happy with the site &#8211; and hopefully it will bring them a lot of new business.</p>
<p><strong>Edit</strong>: someone asked me if there&#8217;s really that big of a market for personal tutoring for a University.  There certainly is.  <a href="http://www.tutoringzone.com/defaultuf.asp">TutoringZone</a> currently dominates the market I believe (although with a crappy web design), <a href="http://www.tutorgator.com/">TutorGator</a> looks like they just ripped off Facebook&#8217;s site design, and I know there is at least one other company.</p>
]]></content:encoded>
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		<title>Interesting School Projects</title>
		<link>http://philfreo.com/blog/interesting-school-projects/</link>
		<comments>http://philfreo.com/blog/interesting-school-projects/#comments</comments>
		<pubDate>Wed, 27 Sep 2006 18:52:29 +0000</pubDate>
		<dc:creator>Phil Freo</dc:creator>
				<category><![CDATA[College]]></category>
		<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://www.philfreo.com/blog/?p=16</guid>
		<description><![CDATA[This semester has lended for some school projects a little different than usual.  Some seem to be even&#8230; useful?
In &#8220;Speaking &#038; Writing for Engineers,&#8221; I was required to write a resume and application letter to apply for an internship (optional on whether we actually sent the letter).  Already being a step ahead of [...]]]></description>
			<content:encoded><![CDATA[<p>This semester has lended for some school projects a little different than usual.  Some seem to be even&#8230; useful?</p>
<p><span id="more-16"></span>In &#8220;Speaking &#038; Writing for Engineers,&#8221; I was required to write a resume and application letter to apply for an internship (optional on whether we actually sent the letter).  Already being a step ahead of the class with an existing resume, this provided for a good time to produce an <a href="/resume/">updated resume</a> for your reading (and hiring) pleasure.   I was sure to fill it with lots of buzzwords (yes, I do agree with <a href="http://37signals.com/svn/archives2/buzzwords_say_all_the_wrong_things.php">Buzzwords say all the wrong things</a>, in general) and acronyms, knowing that many companies these days simply scan resumes and run queries on their database for matching people.  Additionally, I am going to be on both sides of a mock job interview soon to come.</p>
<p>Having an updated resume came just in time for <a href="http://www.crc.ufl.edu/careerfairs/Events/Showcase/showcase.php">UF&#8217;s Career Showcase</a> &#8211; a two day event in which hundreds of employers speak with students about job openings in their companies.  There were some big companies there and I got to meet a lot of recruiters.  I spoke with a guy from Microsoft (with Windows Live) who asked me what AJAX really is.  Not surprisingly, he said I was the only person so far that day that had a good grasp of it.  (The &#8220;not surprisingly&#8221; is more from the lack of web-awareness of normal Computer Science/Engineering majors and less from the fact that I am just incredible).</p>
<p>In Java II, my latest project was to create an analysis, design, and implementation of a Travel Agency.  We&#8217;re still doing simple console applications but are getting into different types of inheritance in Java.  My UML diagram and screenshot below:</p>
<p><a title="Photo Sharing" href="http://www.flickr.com/photos/philfreo/253765453/"><img width="645" height="321" border="0" alt="TravelAgency program screenshot" src="http://static.flickr.com/122/253765453_bf98438ed4_o.jpg" /></a></p>
<p><a title="Photo Sharing" href="http://www.flickr.com/photos/philfreo/253765452/"><img width="645" border="0" alt="TravelAgency program UML" src="http://static.flickr.com/82/253765452_d54cfb7359_b.jpg" /></a></p>
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		<title>Look, I&#8217;m famous&#8230;</title>
		<link>http://philfreo.com/blog/look-im-famous/</link>
		<comments>http://philfreo.com/blog/look-im-famous/#comments</comments>
		<pubDate>Tue, 15 Aug 2006 14:32:14 +0000</pubDate>
		<dc:creator>Phil Freo</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://www.philfreo.com/blog/?p=12</guid>
		<description><![CDATA[Look mom, I&#8217;m famous&#8230; the Yodel Anecdotal (Yahoo&#8217;s Corporate Blog) released a podcast on social networking that features me and 6 other interns discussing current trends in social networking.  Go check it out.
]]></description>
			<content:encoded><![CDATA[<p>Look mom, I&#8217;m famous&#8230; the Yodel Anecdotal (Yahoo&#8217;s Corporate Blog) released a <a href="http://yodel.yahoo.com/2006/08/15/summer-interns-get-social/">podcast on social networking</a> that features me and 6 other interns discussing current trends in social networking.  Go check it out.</p>
]]></content:encoded>
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